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School Survival Forums / The Lounge / General Talk / Philosophy, Politics & History v / Homeless hotspots plan causes controversy for BBH ad agency

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Homeless hotspots plan causes controversy for BBH ad agency
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HeartofShadows Offline
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Homeless hotspots plan causes controversy for BBH ad agency

Quote:An "experiment" which involved using homeless people as mobile wi-fi hotspots has attracted criticism, forcing the advertising agency behind it to defend itself.

A division of Bartle Bogle Hegarty (BBH) equipped 13 homeless people with 4G mifi devices in Austin, Texas.

It suggested the public pay $2 (£1.30) for 15 minutes access to the net.

Comments posted to the BBH's site accused the project of being "unseemly" and "wrong".

Members of Twitter asked "what has this world come to?" and accused the project of being a "gimmick".

However, others praised the idea as being "inspirational" and a chance to create a "positive interaction between the public" and homeless people.

A blog update by BBH's skunkworks unit noted that "there's an insane amount of chatter about this, which although certainly villainises us, in many ways is good for the homeless people we're trying to help".

The firm noted that its project had raised the issue of homelessness at the South by Southwest tech festival which it had been timed to coincide with. It also noted that each of the "hotspot managers" would keep the money that they earned.

http://12160.info/profiles/blogs/homeles...-ad-agency

HOTSPOT HOMELESS!11
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03-13-2012 07:31 AM
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Sharpie Offline
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RE: Homeless hotspots plan causes controversy for BBH ad agency

That's actually kinda cool. I see no problem with this, as long as the homeless people are actually getting something out of it.
03-13-2012 07:54 AM
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thewake Offline
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Post: #3
RE: Homeless hotspots plan causes controversy for BBH ad agency

Now people will actually want homeless people to sleep on their doorstep!
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03-13-2012 07:59 AM
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HeartofShadows Offline
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RE: Homeless hotspots plan causes controversy for BBH ad agency

(03-13-2012 07:54 AM)Sharpie Wrote:  That's actually kinda cool. I see no problem with this, as long as the homeless people are actually getting something out of it.

Sounds awesome!
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03-13-2012 08:09 AM
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Efs Offline
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RE: Homeless hotspots plan causes controversy for BBH ad agency

lol that's fucking awesome
(01-10-2012 02:15 PM)Maelstrom Wrote:  Efs, your nihilism is beautiful.
03-13-2012 03:31 PM
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Stadium Offline
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RE: Homeless hotspots plan causes controversy for BBH ad agency

What's to stop the homeless from selling the wifi devices for crack?
Or does it not work like that?
No, this is Patrick.
03-14-2012 01:11 AM
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SoulRiser Offline
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RE: Homeless hotspots plan causes controversy for BBH ad agency

Why are people pissed about this? I don't get it. It sounds like a cool idea to me.
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03-14-2012 03:02 AM
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SaintVicious Offline
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RE: Homeless hotspots plan causes controversy for BBH ad agency

(03-14-2012 03:02 AM)SoulRiser Wrote:  Why are people pissed about this? I don't get it. It sounds like a cool idea to me.

They only care about the homeless as long as they don't have to see them.
03-14-2012 03:04 AM
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